Although the Prà winery has only been in existence since 1983, it has quickly become not only one of the top producers in the Soave appellation but is considered one of the most important and visionary white wine producers in all of Italy. Located in the Monteforte d’Alpone, in the heart of the Soave zone, the winery is run by Graziano Prà, who had the vision and determination to be the first in his family to bottle wine under the family name.
Prà’s holdings consist of 30 hectares in Soave and seven hectares in the Valpolicella zone, which were purchased and planted in 2001. In Soave, the vineyards are planted primarily to Garganega, the native varietal chiefly cultivated in the hills around the town of Soave. Graziano makes a range of Soaves, all with distinctive styles and expressions of the different subsoils in his various plots. The other grape used in Soave production is Trebbiano di Soave (another name for Verdicchio), which Graziano only uses in his Monte Grande (about 30%). In Valpolicella, the winery produces both Valpolicella and Amarone from a single cru, Morandina.
Graziano has always been a big believer in natural viticulture and has farmed organically from the outset. The Valpolicella was the first to be fully certified organic, and in 2018 the Soave followed suit. All grapes are harvested by hand; all fermentation is done with natural yeasts; and there is no fining or filtration.